With just about every company addressing or beginning to address its environmental impact, a whole new class of job description is emerging: the sustainability leader, an employee at any level of an organization who is responsible for making his or her company greener. Here is what it takes to be an effective sustainability leader.

Peter White, the head of sustainability at Procter & Gamble, speaks to GreenBiz Radio about how the company is using product design and marketing to reduce energy and water use across its products' life cycles, and how the company couples its environmental goals with social responsibility goals.

Any attempt to green IT should begin with virtualizing your servers, which is one of the fastest and easiest ways to reduce energy use and costs, and reduce the overall carbon footprint of your IT organization. In this column, Andrew Binstock offers clear advice on how virtualization can help, and includes links to useful benchmarks.

Rachel Patterson of San Francisco's Hanson Bridgett law firm offers a snapshot of the year it took her company to become a certified green business.

Is greenwashing really as bad a problem as some are making it out to be?

The company recognized that reducing energy consumption sometimes depends on behavior, not technology. So Microsoft began looking for ways to financially motivate its employees to change their behavior.

Despite the daunting challenge of developing a performance-based rating system for servers, the EPA plans to have a phase-one version of the new Energy Star standards ready by year's end.

A graphic-rich primer on greenwash: what it is, why it's a problem and how to avoid it.

Industry insiders claim e-waste recycling schemes are struggling and not enough is being done to promote re-use, but government insists directive remains on track.

In partnership with the Silicon Valley Leadership Group, Lawrence Berkeley Labs, the Department of Energy and others, the new report shows how adopting energy efficiency policies and hardware management practices can lead to significant cuts in power consumption for any data center.

Longtime green scientist and author Glenn Croston offers his ideas for 75 green businesses for entrepreneurs who want to do well by doing good.

Accenture's newly unveiled Green Technology Suite takes the company's tried-and-true strategy tools and adds a green focus, helping companies explore the benefits of undertaking a wide range of projects in their IT departments.

Rackspace's second annual survey investigating companies' attitudes toward green vendors and efficiency finds expenses have become a stronger force in making green decisions.

Two research projects at Purdue University hold the promise of significantly cooling the next generation of high-performance chips, laptops and personal computers.

TeleCityGroup plans to use sound to measure humidity and air temperature and speed in order to boost energy efficiency in its data centers.

There's a lot of wishful thinking when it comes to detailing the bottom line benefits that can accrue to companies who pursue a green IT strategy. Enterprises make assumptions that they'll improve the bottom line by improving their IT department's environmental record. But is it, in fact, true?

In an unflinching assessment of their green credentials, more than 40 percent of European IT directors and board-level decision-makers surveyed said their firms' environmental performance is "not at all good" or "poor," according to reports of a sweeping European study.

The WEEE Forum provides a knowledge base of information, reports and links related to the WEEE Directive.

Dell, HP, IBM, Intechra and Redemtech yesterday became the first companies to receive the G.R.A.D.E. certification from IDC, evaluating their performance in handling 34 key areas of IT asset disposal.

The company will integrate IBM's Tivoli monitoring software into its building management into JCI's building management system as a way of further improving energy efficiency in data centers.

The Climate Savers Computing Initiative is urging more IT departments to sign up to WWF-backed group, and is focusing on bringing more purchasing departments on board with the group's agenda.

A recent survey by IDC finds that even the smallest businesses are starting to take green initiatives to heart, especially when it comes to adopting IT applications that will make it easier to make their supply chains greener.

A look at how the state implemented a three-year project to bring its infrastructure up to speed offers tips and opportunities for public and private organizations that are looking to trim costs while boosting environmental performance.