Nokia Announces Environmental Vision, Plans, at Conference

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AMSTERDAM, Calif. -- At the annual NokiaWorld Conference, the host company outlined its vision for how IT will fit into a sustainable future, and announced several environmental initiatives of its own.

Nokia CEO Olli-Pekka Kallasvuo told an audience of more than 2,700 that, as a market leader in the huge telecommunications industry, Nokia felt a responsibility to making environmentally friendly decisions. "We are committed to taking a leading role in increasing environmental awareness and performance right across the industry, creating further products and services that help people make more sustainable choices," Kallasvuo told the crowd. "It is both the responsible thing to do and it makes good business sense."

The Nokia 3110 Evolve.

Among the announcements made during the opening day of the conference, Kallasvuo said the company would focus on reducing its packaging and materials use, and unveiled a new product, the Nokia 3110 Evolve, a mobile phone made from 50 percent renewable material, delivered in a packaged made with 60 percent recycled materials, and bundled with the company's most energy efficient charger, one that uses 94 percent less energy than the U.S. government's Energy Star standards.

Although the new product is Nokia's greenest yet, its packaging shift may have a larger overall impact by far. The new, smaller box is more than 50 percent smaller than the company's conventional boxes, and the estimated 250 million products shipped in those boxes this year will take more than 5,000 trucks off the road and save the company about €100 million in manufacturing and shipping costs.