Virtualization Common Among Retailers: Survey

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OAKLAND, Calif. --

Almost three-quarters of retail companies surveyed have adopted virtualization technologies, a process that typically results in lower energy use and less physical IT equipment.

Microsoft’s Virtualization in Retail Survey 2008 questioned 205 technology decision-makers for U.S. Retail companies about their reasons for using virtualization. Seventy-one percent of those surveyed said they have adopted virtualization in some form.

Thirty-five percent said they started to use virtualization to cut down on energy use. Although virtualization can be adopted in many areas of IT, it is most commonly being used in data centers to reduce power and cooling needs as well as cut back on equipment.

Other reasons respondents gave for adopting virtualization include saving money (49 percent), being able to respond to issues and failures of applications and systems quicker (46 percent) and saving space (43 percent).

"Decades of installing servers, operating systems, applications, middleware and databases have taken their toll, as retailers are nearing their limits for physical space, power usage and cooling," said Geoff Thomas, general manager of Microsoft's U.S. Retail and Hospitality Group.

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