WWF Proposes Global Green IT Strategy

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OAKLAND, Calif. -- Every green IT strategy has the potential to cause increases
or reductions in carbon dioxide emissions. In its “Outline for the First Global
IT Strategy for CO2 Reductions,” WWF International explains 10 IT strategies
that have the potential to bring down CO2 emissions worldwide.

In outlining the key areas that should be focused on, WWF
International explains how each strategy can cause low-carbon feedback or
high-carbon feedback.

Carbon feedback, the report explains, is based on if a
service encourages new services, behaviors and structures that either increase
or reduce CO2 emissions.

The 10 IT strategy areas are: smart city planning, smart and
efficient buildings, smart and efficient appliances, dematerialization and
digital services, use of IT-based controls and knowledge management systems,
smarter industry through better forecasting of energy use, improvement to the
energy grid, integrated renewable solutions, better public transportation and
transportation infrastructure, and more efficient work through telecommuting
and avoiding business trips.

When examining IT strategies, the report says, one must look
at three effects: the direct emissions related to the product, the indirect
effects (such as fewer emissions from teleconferencing) and the systemic
effects such as new habits, consumption patterns and social structures.

While direct and indirect effects are the easiest to
measure, the systemic effects are more important, but hardest to determine, the
report says. A product may be more efficient and reduce little CO2, but it
could cause systemic behavior that leads to increased emissions of CO2 elsewhere.

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