European Execs Give Their Firms Black Marks on Green Cred

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-- In an unflinching assessment of their green credentials, more than 40 percent of European IT directors and board-level decision-makers surveyed said their firms' environmental performance is "not at all good" or "poor," according to reports of a sweeping European study.

UK companies gave themselves the worst ratings with almost 60 percent giving their firms negative marks.

The survey of more than 8,000 executives for firms in the UK, France, Germany, Benelux, Italy, Spain, Austria and Switzerland was commissioned by data center networking solutions provider Brocade.  News of the findings emerged in the UK and Europe on Tuesday.

Just 38 percent of the respondents said they are concerned about their company's energy usage and carbon footprint, with 37 percent in the UK saying the same,  according to reports.  Less than 20 percent said they actively try to purchase environmentally friendly IT products. In the UK, the figure was 16 percent.

Those surveyed also conceded that energy inefficiency is an issue and said they believe their companies spend a significant portion of their overall operational expenditures (OpEx) on energy costs. Overall, 44 percent said that they believe their companies devote up to a quarter of their total OpEx on energy. In the UK almost half those surveyed said the same.  In addition, 60 percent of the overall respondents said that their firms were spent "too much" on energy regardless of how much was spent.

"It is worrying to see the lack of concern over green credentials, considering the amount of recent industry pressure and media attention that has been given to this subject," said Ulrich Plechschmidt, Brocade vice president for Europe, the Middle East and Africa.

On the upside,  almost two thirds of respondents said that they are beginning to look at ways of reducing energy output.  Also, more than 75 percent of those surveyed said they are as likely to look at reducing energy usage in the office as they are at home.

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