Dell Talks up Growing Demand for Green IT

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LONDON, UK -- IT giant Dell has reiterated its commitment to developing more energy efficient products, arguing that the environmental credentials of its products is finally emerging as a critical issue for its customers.

Dell has announced a focus on green issues, developing markets and simplifying IT as part of its future strategy.

Speaking at a press briefing in London, Dell founder and chief executive Michael Dell explained that energy efficiency is now much more of an issue than before.

"The thing that has changed dramatically in the last 12 months is that a lot of chief information officers used to say energy wasn't in their budget, so they didn't consider it," he said.

"Energy costs have now gone up so much, that IT departments are being held accountable for their consumption."

Dell claimed that it is doing lots of work around energy-smart servers for the datacentre, but is also looking at how to help clients reduce their energy use and carbon footprint.

The company said that it has achieved its own goal of carbon neutrality and is now advising other organisations on how to do the same.

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