The Greenwash Guide

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This report (PDF) takes a look at the main issues and players involved in greenwashing, giving an overview of the many types of greenwashing, how it's committed and how to avoid it.

The graphic-rich document includes real world examples of right and wrong ways to make eco-claims. Any company advertising the environmental benefits of their company, products or services should be aware of the many different environmental advertising standards as well as best practices to follow.

Web Site:http://www.futerra.co.uk/

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