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BiographyAnna Clark
Anna Clark is president of EarthPeople, a consulting firm that helps companies of all sizes save money and bolster their brand through the leading-edge principle of sustainability.
Blogs
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A recent survey of business managers in the IT sector details some of the challenges and opportunities for tech companies that are setting goals and making plans to go green, and how best to communicate their achievements without downplaying the significant impact of manufacturing in the digital age.
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Sustainability champions who underestimate the human factor can never facilitate genuine change in their organizations. If you learn how to sell people on your green idea, you'll make your company more competitive and create a cleaner world at the same time.
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Leadership has always been a vaguely indefinable quality -- you know a leader when you see one. But when it comes to sustainability in business, leaders are needed more than ever before, all it takes is learning the secrets behind leadership.
Features
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Media hype aside, sustainability as a corporate strategy is still suspect in some arenas. When change-resistant companies begin hearing green ideas, they start seeing red flags. Until we can sell sustainability in a conservative culture, we will miss a chance for real change. So where do we begin?
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