For 20 years, Joel Makower (www.makower.com) has been a well-respected voice on business, the environment, and the bottom line. He is executive editor of the acclaimed website GreenBiz.com and its sister sites, conferences, and research, all produced by Greener World Media, of which he is co-founder and chairman; he also serves as a senior strategies for GreenOrder, a sustainability management consultancy. Joel is author of more than a dozen book; his newest, Strategies for the Green Economy, has just been published by McGraw-Hill. He also writes “Two Steps Forward” (www.readjoel.com), a popular blog on green business, clean technology, and green marketing. The Associated Press has called him “The guru of green business practices.”